Kelly Spors of The Wall Street Journal is pegging 2008 as the year you just might start making money off your blog:
As more people see potential in earning money off the Internet, there is a quickly expanding array of advertising services and tools for bloggers that go well beyond the standard pay-per-click text ads or display ads.
Many of the most widely used programs are adding features to allow users to customize the appearance and placement of ads on their sites. Some also are introducing newer money-making mediums such as audio and video ads.
Of course, there’s no telling whether these new ad types will work. (One she mentions — an audio ad that automatically plays every time someone visits your blog — sounds a leeeetle bit annoying…). And it’s easy to dream about making a living off your blog only to realize that your traffic will only produce a few bucks.
Nevertheless, the more truly contextual and useful advertising gets, and the easier it becomes to integrate into multimedia, the more bloggers themselves will be able to get paid for all the blood, sweat, and tears.
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